Brand Story

Our sustainable resort wear brand was founded on the belief that fashion should not come at the expense of our planet. Our founders, natives of New York City and The Hamptons, were inspired to create a line of stylish and sustainable sunglasses, swimwear, and resort wear for men and women.

With the brand slogan "Built in the City x Made for the Sun," we infuse the energy and creativity of the city into our designs, while also paying tribute to the natural beauty and chic lifestyle of The Hamptons.

We are committed to using environmentally-friendly materials and ethical manufacturing processes so that our customers can feel good about their purchases and the impact they have on the world.

Our collections are made to be worn and loved, whether you're lounging on the beach or exploring the city. We believe that fashion should be fun, effortless, and sustainable. Join us in embracing the sun, while also taking care of our planet.